Digital technology is redefining what's possible in cultural heritage conservation. Take Beijing’s Central Axis, designated a UNESCO World Heritage site last year. Using game engines, procedural content generation, and AI restoration, we helped digitally recreate 35 historic landmarks—right down to the brickwork and centuries-old details—in immersive 3D. Now, with the launch of the English-language Mini Program, more people around the world can explore this marvel of Chinese imperial design from the palm of their hand. We’re also looking to apply these innovations and technologies to preserve other cultural treasures around the world. #BeijingCentralAxis #WorldHeritageSite #DigitalHeritage #CulturalPreservation #CloudCentralAxisGoesGlobal #TencentProtectsWorldHeritageWithDigitalTech
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This is an incredible example of how digital innovation can preserve the past while educating the present. The use of immersive technology for cultural heritage isn't just preservation, it’s accessibility, engagement, and global connection.
Tech meets tradition preserving history with breathtaking digital precision.
This digital recreation of Beijing's Central Axis is groundbreaking for cultural preservation! The ability to capture century-old brickwork details through AI restoration and game engines creates unprecedented access to heritage sites. What excites me most is the democratization aspect - the English Mini Program means global audiences can experience imperial Chinese architecture without physical travel barriers. This technology could revolutionize how we preserve and share cultural treasures worldwide, especially those at risk from climate change or conflict!
This is an inspiring leap forward for cultural preservation! At Prime & Magnolia, we’re deeply invested in helping leaders use technology with purpose and sensitivity too—and this is a powerful example of how innovation can honor history while shaping the future.